We’ve heard of festive seasons bringing about a boom in the entertainment industry. We’ve also heard about recline sessions (such as Id) that see the releases of fewer films on the big screens. However, another factor that can well affect collections is the unexpected geographical factor such as the cold wave that seems to have upset the BO success ratios. Apparently this natural phenomenon has led to a lot of evening and late night shows having gone barren. Wonder when the cold wave will subside and help the industry into a warm, comfortable state.