The India Fashion Week, in its fourth year, has succeeded in luring almost 350 buyers. ‘‘I’m looking for dreams and poetry. And I’m looking to be surprised and charmed by the talent of Indian designers,’’ says Armand Hadida, who runs the Paris boutique L’Eclaireur.

Hadida and his wife and business partner Martine are in the city, like many other foreign buyers, for the India Fashion Week.

In its fourth year, the India Fashion Week has lured in 350 buyers, (50 to 60 of whom are foreign). Most of them are already in Mumbai or will come in during the course of the week, hopefully bringing with them business opportunities for Indian designers.

The Hadidas are in the country for the first time, unlike many other buyers, who have a long association with many Indian designers

Sunil Sethi, buyer for Selfridges, is back at the fashion week for more after he added around 12 Indian designers to the London store’s racks last year. ‘‘We have repeat orders for five to six of last year’s designers, including Rajesh Pratap Singh, Rohit Bal, Monisha Jaising, Rina Dhaka and Tarun Tahiliani,’’ he says. He is also on the lookout for one or two new additions. ‘‘Ashish Soni is one, and I’m still on the lookout for more,’’ he grins.

Komal and Dhiraj Mirchandani of the Hong Kong fashion and lifestyle store Sanskrit are also old buyers. They already stock Indian designers like Malini Ramani, Rohit Gandhi and Rahul Khanna’s Cue, Rina Dhaka and Tarun Tahiliani. ‘‘We’re here to source new designers. Aki Narula’s collection had an interesting yoga range, so we’re working out something for that,’’ says Komal. Another big player is Jean Marc Loubier, President and CEO of Celine, the legendary chain that started out in Paris and now boasts stores all over the world.

Sadly for our designers, though, Loubier’s goal for now is ‘‘just to establish contacts.’’

So with buyers from so many parts of the world, what styles sell the most? Says Sethi, ‘‘Western silhouettes with a slight touch of India are very big. Designers like Raghavendra Rathore, whose clothes have that royal Indian appeal are a huge success.’’

At Sanskrit, bright colours and traditional Indian embroidery like chikan are the biggest attractions. Loubier thought Rohit Bal’s outfits would work well.

‘‘He has a good, sharp style, which is Indian without being too ethnic.’’ But as Hadida puts it: ‘‘Everything works—good taste, bad taste. Who knows what will sell?’’