It is not clear whether the enchanting story of Anarkali is a myth or reality, but the fact is that this tale has captured the imaginations of nearly all the subcontinent’s big names in the performing arts for the last 100 years. It began in the first half of the 20th century when famous drama writer Agha Hashar Kashmiri wrote his masterpiece for the stage about the dancer who fell in love with Mughal Prince Saleem.

Unilever Pakistan formally announced , that the prestigious LUX Style Awards 2004 will be held on the April 24, 2004 and revealed the Viewers’ Choice Nominations.

LUX is a leading Pakistani soap brand. An icon of beauty, LUX has always been associated with film stars, style, and skin care. The LUX Style Awards is a logical continuation of LUX’s close association with glamour and allows it to strengthen its image in an exciting and involved way.

In 2004, the total number of awards is 15, out of which seven are “Viewers’ Choice Awards” and eight are “Judges Choice Awards”.