Truly one of the best video directors in Pakistan, Sohail Javed has come a long, long way. His videos have left a mark in the Pakistani pop music industry, and have been an inspiration for the new generation of video directors.

How many years have you been in this field?

It’s been eleven years. I started out in 1993 as a director, borrowed money from somewhere and made a programme.

Were you assisting someone?

Nope. I’ve never assisted anyone. I am not the sort who would assist someone. I know people who were assistants eleven years ago and are still assistants, or are trying to figure out what they want to do or have changed their profession. They’ve been let down and mistreated.

Under which banner are you working?

My company is called Saya films. It’s an independent film company. We ‘ll be starting a film this January.

Film as in film?

Yes. It’s basically a 100-minute English film. The script is 70% in English, 20% in Urdu and 10% in Punjabi. It’s called Baavan (52). Shahzad Nawaz is producing it, and I’m directing it. We’re making it on 35 mm.

Indus Music (IM) will hold the first pop music awards ceremony in Pakistan at the Alhamra Arts Centre on July 24.

The channel has also signed an agreement with MTV whereby IM will broadcast old English songs in a show called ‘MTV Classics’, presented and produced in Pakistan.daily Times reported.

The IM music awards focus exclusively on the popular music scene in Pakistan. The awards target two specific areas of Pakistani music: the history of pop music in Pakistan and the new groups and singers that have performed on IM and new albums that have been released.

Unilever Pakistan formally announced , that the prestigious LUX Style Awards 2004 will be held on the April 24, 2004 and revealed the Viewers’ Choice Nominations.

LUX is a leading Pakistani soap brand. An icon of beauty, LUX has always been associated with film stars, style, and skin care. The LUX Style Awards is a logical continuation of LUX’s close association with glamour and allows it to strengthen its image in an exciting and involved way.

In 2004, the total number of awards is 15, out of which seven are “Viewers’ Choice Awards” and eight are “Judges Choice Awards”.