Weeks before Eid every year, a whole lot of women get a special glint in their eyes and take to the streets, looking for outfits, with a mixture of competitiveness and panic. Finding the right Eid jora is serious business; no one wants to be caught dead in an old outfit.
Then there is the festive angle: the hustle and bustle of pre-Eid shoppers evinces a communal spirit; and at night, the capital’s open-air markets light up with the gleam of embroidered suits and stalls showcasing jewellery and chooriyan.
Sadly, a large …

The fact that Pakistan is a treasure trove of craft is something we all know. But where these little gems of art are hiding, in which valley or village, how to pluck them out and incorporate them with modern life and its trends, is a Herculean task. “The levels to which urban Pakistan has reached is unfathomable by rural Pakistan,” says the designer Sahar Atif of Saai, who has been working extensively with rural women in an effort to revive traditional embroidery. “To bring these people to the forefront is …

Day two of the PFDC Fashion Week 2011 has brought in startling news of the merger of the two fashion councils that represent the fashion industry in Pakistan, the Lahore based Pakistan Fashion Design Council (PFDC) and Karachi based Fashion Pakistan (FP).
One Council To Represent All
Chairperson of the Executive Committee of PFDC, Sehyr Saigol, and the newly appointed CEO of FP Amir Adnan have joined hands to announce that the two councils will now be working from a single platform named All Pakistan Fashion Council (APFC)
Fashion First
Speaking to media personnel, …

Fashion shows, fashion weeks and more fashion weeks – that was the state of Pakistan’s fashion scene in 2010. There were so many fashion weeks this year that designers are eager for a break and many hope that 2011 is going to be more calm and peaceful. The prevailing economic downturn and security-related issues could not keep the country’s fashion fraternity from action as they opted to swim rather than sink in what are visibly hard times for Pakistan. We asked Pakistan’s top eight fashion designers the following questions to …

Lux has been the premium beauty soap in the market since 1956. It has been known as the “soap for the stars” and has always been associated with the most beautiful faces in film and fashion.

The new face of Lux is a mystery. With Lux having such a bevy of stars at its disposal, who have they gone on to choose for their all new film that talks about the best ever Lux?

* Is she an evergreen Lolly wood actress or a supermodel making waves with her sizzling shoots?

It’s been 25 years since the fashion industry was first introduced to the phenomenon known as Imran Qureshi. To mark this turning point, we decided to give a bit of a twist to the obligatory interview: we had Imran interviewed by his own choice of journalist. That might not be how most people know famous fashion designer Rizwan Beyg as, but he was in actuality the perfect choice. Not only has he been a much-admired columnist of an English weekly, but he also happens to be great friends with our …

What is power? Who has it? How can you tell? These are questions that have no easy answers. Ask an assertive journalist, and you’ll hear a vehement dismissal of all glamour types and the list of powerful people whittling down to a stodgy industry bigwigs. Ask a starry-eyed showbiz fanatic and you’ll hear a bubbly eulogy for all the hot starlets who in reality would not even have the clout to wangle a solo project. So the dilemma remains.
The solution, as it lit up the bulbs in the minds of …