Truly one of the best video directors in Pakistan, Sohail Javed has come a long, long way. His videos have left a mark in the Pakistani pop music industry, and have been an inspiration for the new generation of video directors.

How many years have you been in this field?
It’s been eleven years. I started out in 1993 as a director, borrowed money from somewhere and made a programme.
Were you assisting someone?
Nope. I’ve never assisted anyone. I am not the sort who would assist someone. I know people who were assistants …

The overt feeling of loss and longing as captured in the currently running video of Khammaj’s living testimony to Saqib Malik’s clarity of vision as a director. Not to forget his earlier masterpieces the sardoni Mr. Fraudiye and the seductive Behti Naar. With a fascination for Pedro Almodavar and Guru Dutt, Saqib has always something to startle his audiences with Bet Deewaney would be the Next!
Your recently released video Khamaaj is at the moment the talk of the town. How did something as unusual strike you in the first place?
After …

For a quiet man, Asim Reza has a lot to say. His work speaks for him, whether in the mythical setting of an advertisement or in the documentation of a dancer’s synchronized footwork. The quest for artistic greatness influences his life and though he doesn’t blow the trumpet on his own work, it shouts for itself. But when credits are mismatched and his achievements ignored, Asim becomes verbose. He turns away from his creative pursuit very briefly, and lodges his displeasure in minimum words, careful not to contaminate his creativity …