Ather-Shehzad is professionally a single entity shared by two men who have become the media and fashion industry’s most favoured - and most controversial - names. They are favoured by celebrities and models for their volte-face photographic and, more recently, make up techniques to transform the fair-to-middling into unforgettable faces. And controversial, for beating their rivals on a common turf. Ather and Shehzad could not have been better rewarded for gliding smoothly out of the ‘others’ shadows than winning the Lux Style Awards two years in a row.

It’s been 25 years since the fashion industry was first introduced to the phenomenon known as Imran Qureshi. To mark this turning point, we decided to give a bit of a twist to the obligatory interview: we had Imran interviewed by his own choice of journalist. That might not be how most people know famous fashion designer Rizwan Beyg as, but he was in actuality the perfect choice. Not only has he been a much-admired columnist of an English weekly, but he also happens to be great friends with our anniversary boy, and that is how an otherwise straightforward interview turned into a friendly chitchat session.

He sits at the table with his soft brown eyes and floppy hair and I look carefully for gray but there is none. He claims to be 47 but the face and slight build belie his claim. 25 years later Imran Qureshi is still very much a force to contend with and as the founding father of choreography in Pakistan is very much a part of the who’s who in fashion.