The Jami we know from various commercials and videos is broody, elusive and has some phenomenal projects to his credit, like Pal Do Pal, Chaye Chaye, Ankhiyan, Chal Dil Mere, Dhanni, Anjaane and many more. The Jami we don’t know is the man, who likes to speak up his mind, digs movies, is laid back. We take a peek on the other side of this director’s fence.

How does it feel to be known as the best video director in Pakistan?

I’m trying to enjoy it. Because when you’re at the top, people want you to fall down, which is why I get scared of being called that. But honestly speaking, we are not doing that well. Abroad, there are so many good short films being made by the kids. We’re doing commercials to run the kitchen, making music videos, and we try to balance both, which is why we try not to sell our souls in music videos. We should do justice to the song. In commercials, the clients will listen to you to an extent. Like in the Indigo commercials, they’ve given a very free rein, but you know that you have to sell something.

Ali Zafar—looks like he’s here to stay! After immense success in the fashion industry of Pakistan with his stylish walk on the ramp, Ali switched and tried his luck in the TV industry. He quickly rose to the top after his brilliant comedic performance in “Preeto” the captivating Abrar-ul-Haq video. It was all uphill from there, Ali shot to success with his appearance in TV commercials.

That was just the beginning; Ali soon landed himself a role in the Lahore based mega Tele-serial named ‘Lunda-Bazar’. After his performance as the character ‘Ramiz’ in ‘Lunda Bazar’, Ali Zafar was recognized as a polished and talented actor, not just a handsome face.