It’s hardly getting as much attention as it should be at the fashion week, what with models, designers and the who’s who of India’s entertainment industry around. But Anita Ahuja’s store ‘Conserve’, with its colourful and trendy bags made out of recycled plastic, is surely making its presence felt.

Nestling close to the scores of stores of fashion gurus at the venue of the Wills Lifestyle India Fashion Week (WIFW), which shows off their glitzy designer collection, ‘Conserve’ has bags, slippers and jewellery in a variety of colours and shapes lining up its shelves.