Firdous lawn grabbed attention country wide couple of years back when the hoardings were loaded with vivacious Kareena Kapoor modeling for the brand. It was the first time in lawn industry that a brands has succeeded in roping in one of the eminent Bollywood stars as their brand ambassadors. And it works for them. Keeping [...]

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

London (PTI): Hollywood superstar Angelina Jolie is facing competition in the looks department by none other than Bollywood starlet Deepika Padukone. Padukone who made headlines by debuting opposite superstar, Shahrukh Khan, has been hailed more beautiful than Jolie by ‘The Fast and the Furious’ director Rob Cohen, FemaleFirst reported. “Deepika Padukone is gorgeous and is [...]

Karan Johar’s birthday bash at a hotel in central Mumbai is the talk of the town. Not only did Karan manage to bring in the famous — Shah Rukh Khan with Gauri, Abhishek Bachchan with Aishwarya, Hrithik Roshan with Sussanne, Saif Ali Khan with Kareena Kapoor, Twinkle Khanna (minus Akshay), Ranbir Kapoor with Deepika Padukone, [...]

Every big Bollywood film’s release is awaited with bated breathe by the audiences. However, much before the film hits the screen, there is an equal amount of anxiety amongst us to find out what the film is going to look like. We bring you an exclusive peek at the much awaited romantic film of this [...]

New Delhi: Actor Deepika Padukone was in the capital yet again to extend her support to the on-going Delhi Fashion Week and Wills Lifestyle India Fashion Week. CNN-IBN’s Sushant Mehta caught up with the model turned actor. Sushant Mehta:You must be feeling really special. You walked the ramp for Tarun Talihani and now for Rina [...]

She is topper from Day 1. Be it films or endorsements, Deepika Padukone is way ahead and pushes behind those who are already a brand name. Though Deepika is a new gal in the industry, she is giving tough fight to the established stars of Bollywood. After endorsing some popular products like Pepsi, Fiama Di [...]

We caught up with Deepika Padukone at the Idea Filmfare Awards 2009 unveiling event at a Mumbai star hotel. The beautiful actress was missing boyfriend Ranbir Kapoor at the event. When asked about Ranbir’s absence from the event she replied, “You’ll have to ask the organizers that.” Talking about her recent debacle Chandni Chowk To [...]

Shah Rukh has been taking more than a passing interest in the music for the films he produces. And Priyanka Chopra would vouch for that. If she declares from rooftops that she is Shah Rukh Khan’s biggest fan then it sure has a reason. The man just floors his ladies, without trying to be be [...]

There is a big release round the corner. And the name is BILLU BARBER. When the promotion of the film began around six weeks back, it seemed to be in line with that of any other regular medium budget film. There wasn’t too much of hullabaloo being made and it was obvious that Shah Rukh [...]