Jeans are made from different blends of material dependent upon the style or designer label. Jeans made entirely from cotton are more prone to stretching than others. Most jeans will stretch a little whilst worn but will usually shrink again when washed. The best way to stretch jeans is by using water as this allows [...]

After J. Summer Collection, Chotu and pretwear this time Junaid Jamshed’s J. has come up with trendy and smart J. Teens Collection! Visit you nearest J. outlet to grab your teen style statement.

Abrar ul Haq label “Preeto” unveiled its summer collection 2012. The collection consists of ready to wear women dresses that are very chic yet elegant. The collection based on bold colors with some embroidery on the dresses. Both formal and casual wear has been introduced in the collection which is reasonably priced. Preeto is the [...]

After successful lawn exhibitions all over Pakistan, the sought-after brand Mausummery by Huma brings forth its latest collection “Pure Prêt Collection”. Latest ready-to-wear spring summer collection 2012 is available in 13 different designs, having quality fabrics, versatile designs and vibrant colors. Mausummery by Huma’s “Pure Prêt Collection” includes chiffon and woven materials with meticulous embroideries [...]

PFDC Sunsilk Fashion Week had many new features to offer to fashion enthusiasts. Myriad elements worked together in perfect sync this time around to make PFDC one of the most significant fashion platforms in the country. In a nutshell, this year’s event was not just a fashion showcase it was a 360o experiential programme. The [...]

It begins with Rizwan Beyg’s Showcase 2012 in Karachi and followed by 3rd Fashion Pakistan week (FPW3) , Pantene Bridal Couture Week (BCW) , 5th PFDC Sunsilk fashion week (PSFW) in Lahore and Lifestyle Pakistan in Delhi India.

Pakistan is rocking fashionably this summer not only in Pakistan but across the border too. Fashion Pakistan council this time teamed up with Eitehad airways and the event of FPW3 was historic in terms of Social media recognition.

There were 6 featured tweeters who were allowed to cover the event Live on Social media from the venue just as it happens. As many as 4700 tweets were posted during the four days of the event by bloggers present at the venue contributing to the huge success of the event and of course Mathira’s wardrobe malfunction also create hype.

PFDC Sunsilk Fashion week and Bridal couture week begins on same dates in Karachi and Lahore. HSY was heading the event in Lahore for PFDC while BCW was organized by Style 360 and Pantene.

Etihad Airways, the national airline of the United Arab Emirates, recently teamed up Fashion Pakistan, in presenting “Pakistan’s Most Inspiring Designer” exclusively to a designer who showcased their collection at the 3rd Fashion Pakistan Week. This year, the title of “Pakistan’s Most Inspiring Designer” has been awarded to Shehla Chatoor, eliminating 27 other designers who [...]

Soon after the  Showcase 2012 and 3rd Fashion Pakistan Week 2012, Pantene Bridal Couture week (BCW) 2012 kicks off in Karachi at Expo Center. Designer lineup for Day 2 includes Saim Ali, Ruby Shakeel, Humayun Alamgir,Hijab and Zainab Sajid. Jia Ali, Actress Sana and Morning show host Dr. Shaista Wahidi were among the show stoppers today. Here are [...]

Eitehad Airways has partenered with Fashion Pakistan Council to bring Third Fashion Pakistan Week 2012 in Karachi from 7th to 10th April. This is the first time that an award will be given to the most inspiring Designer of the fashion week by Eitehad Airways through public poll. The Winner of Most inspiring Designer of [...]

While much of what was shown at the finale wasn’t high street fashion, the evening displayed such classic, chic and sophisticated ensembles that they could easily be called treasured heirlooms that would never go out of style. Sana Safinaz Despite the lawn controversy that Sana Safinaz were mired in off late, they stuck their ground [...]