Frieha Altaf, the CEO of Catwalk Productions, is credited with pioneering the concept of the red carpet in Pakistan. In a brief tete-a-tete, the multi talented Altaf recalls her road to glory and the LSAs.
How did the Lux Style Awards come about? What was the initial objective?
In 2000, when I returned from Canada, I was brimming with ideas. One of them was ‘Miss Super Model’, which I’m doing in collaboration with Veet, and I had watched the VH1 style awards which were not just about fashion, but also about film …

As the much-anticipated and sensational awards show of the year, The Lux Style Awards (LSA), inches closer, the pace of celebrities heartbeat increases. Considered the ‘Pakistani Oscars’ by many, the LSA, despite a slumped economy, still manages to arouse the interest of people.
This year will see the 10th Annual LSA, The Express Tribune spoke to some celebrities and asked them some basic questions about previous award ceremonies.
Questions
Which year was your favourite Lux Style Awards and why?
Which designer lawn would you like to see win and why?
What is the …

Shopping for the big day can be quite stressful for women. From designing the intricate jora, selecting the ornate jewelry to finding the right makeup artist, the to-do list can become very overwhelming. Now Tehxeeb bridal studio in Lahore helps out. Founders Ana Ali and Fariha Faraz have provided a one-stop shop meticulously catering to all the needs for the wedding day.
Tehxeeb has managed to secure 53 brands under one roof; not just clothes, makeup and photography, but also jewellery, lingerie, cards, chocolates and decorative furniture, bed linen and perfumes.
The …

It was a pink extravaganza at the Pearl Continental Marquee on May 26. With ushers draped in baby pink saris, faux bare branches adorned with bright roses and a pristine pink carpet, the organizers of Veet Super Model contest 2011 used the color of femininity to embellish the event.
Veterans like Shamaeel Ansari adhered to the simplicity of white and ivories in their flowing shirts with churidaar pajamas. While in her heavily printed collection, she used earthy colors like red and rust. According to Ansari her eastern wear represents the …

Here is the first look of stars and celebs at the PFDC Sunsilk Fashion Week 2010 which is organized in Lahore from 16th to 20th of Feb. Watch the red carpet moments of this auspicious occasion’s third day.

Any guesses who was the most shocking? Well its Hadiqa Kiyani in her long boats and some cow boy type dressing. Frieha Altaf as always was wearing something that can not be called fashion at all.

Pakistan Fashion Design Council (PFDC) press conferences are getting better as time goes by. After the rather spectacular one they did in Lahore, announcing their fashion week complete with plasma screens, designers and celebrities in attendance and most importantly, an agenda to boot, the council held the second press conference relating to their fashion week in Karachi. The venue was PFDC’s Karachi branch of their fashion store, the Boulevard in Park Towers.
This one sealed the deal for the upcoming fashion week by announcing the …

Ponds Ensemble Spring/Summer Collection May, 09″ held at the prestigious DHA Golf Club in Karachi. The outdoor venue designed to host a stupendous red carpet with beautiful gowns and Pakistan’s most loved celebrities on view, it was a captivating moment, though the celebrity outfits didn’t impressed me at all.
The worst dress was of Amina Haq who was wearing a white T shirt with gold pant with her underwear showing. Her make up is also horrible. She definitely needs a stylist now days. She is the Lux celebrity but appearences like …

The next best things are not some secondary alternatives to the real things. These are the real things! They are the next generation of superstars. Perhaps the term “generation” would not be applicable here since the world of showbiz seems to lie in another dimension where time moves a lot quicker and a “generation” often passes in a matter of seconds. After all, as everyone knows, fame is fickle! Not so with this talented bunch. Though they might not be household names yet, each and member of this chosen elite …

Old is gold and new is bold. Bold enough to bowl you over with everything that they do. And they do like no one can do. Here is a great tidal wave of young fashion gurus and divas that has stormed our fashion industry shores… Rocking a lot of boats and changing the scenery of the breakwater. So charged are they that they could put KESC’s Power Station to shame. They are relatively new but surely on a signing spree. So meet the new fashion police, which is lighting up …