Fashion retail in Pakistan has experienced exponential growth in the last two years. Fashion weeks have become the ‘it’ thing, resulting in several multi-brand stores cropping up in urban centers. But that doesn’t deter the pioneer, Zahir Rahimtoola of Labels, who is back in Lahore with a different look and new swanky location — Vogue [...]

Hassan Sheheryar Yasin marked his debut in the lawn industry by launching his first ever lawn collection on Sunday, April 10 at The Palm in Karachi.While many other designers have attempted to bring something different with their lawn collections, HSY has left everyone behind with his products targeting both women and men. The World of [...]

The summer of 2011 will be etched in fashion history as the year when the biggest names of the fraternity turned towards designing ‘the’ fabric for the masses — lawn. The fact that by donning the designer tag, lawn has slipped beyond the hands of the masses is another debate altogether. Nonetheless, lawn has become [...]

HSY debut collection of lawn prints, “The World of HSY”, available for retail through nationwide exhibitions and at fabric outlets from the first week of April 2011.
Details of HSY Lawn Exhibitions across Pakistan!
Karachi
Where: The Palm, Clifton, Karachi
When: 10th – 12th of April (09.00 AM – 10.00 PM)

How many lawn suits can one woman buy? Lawn’s not just selling well this summer, it’s getting sold out! On the first day of the Sana Safinaz exhibition in Karachi, women queued up outside the Expo center from the early hours of the morning. By night-time, the three-day long exhibition was completely sold out! And [...]

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

Islamabad Fashion Week 2011 has raised many eyebrows from the fashion industry regarding the unconventional manner of its organization.
It is safe to say that the usual mega fashion labels such as Hasan Sheheryar Yasin (HSY), Sana Safinaz and Khadija Shah have not been invited to participate in the venture.
Tariq Amin and Faiza Amin aim at opening up trade barriers between Pakistan and the rest of the world’s fashion industry with this event and hence, chose Islamabad — the primary house for the diplomatic community

Pakistani film actress turned director Reema walks elegantly wearing an extravagant bridal dress by fashion designer HSY on the last day of Pakistan’s First ever Bridal Couture Week 2010 in Lahore organized in collaboration with Style 360 and Pantene. She dazzled the ramp at the start of the show and received a warm applause from [...]

Owing to security concerns, Pakistan’s first Bridal Couture Week, scheduled to take place in Lahore from November 26 to 28 will now be featuring only exclusive fashion shows of bridal couture. The exhibitions of related segments concerned with this industry, which was to be opened to the general public, will no longer be featured in [...]

Day 4 marked the Closing Day of PFDC Sunsilk Fashion Week, November 2010, in Karachi. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Maria B., whose Fashion Week womenswear Prêt a Porter collection, “Tribal Militants” featured a diversity of fabrics such as pure cottons, khaddars, chiffons, [...]