The Jami we know from various commercials and videos is broody, elusive and has some phenomenal projects to his credit, like Pal Do Pal, Chaye Chaye, Ankhiyan, Chal Dil Mere, Dhanni, Anjaane and many more. The Jami we don’t know is the man, who likes to speak up his mind, digs movies, is laid back. We take a peek on the other side of this director’s fence.
How does it feel to be known as the best video director in Pakistan?
I’m trying to enjoy it. Because when you’re at the …

Truly one of the best video directors in Pakistan, Sohail Javed has come a long, long way. His videos have left a mark in the Pakistani pop music industry, and have been an inspiration for the new generation of video directors.

How many years have you been in this field?
It’s been eleven years. I started out in 1993 as a director, borrowed money from somewhere and made a programme.
Were you assisting someone?
Nope. I’ve never assisted anyone. I am not the sort who would assist someone. I know people who were assistants …

What is power? Who has it? How can you tell? These are questions that have no easy answers. Ask an assertive journalist, and you’ll hear a vehement dismissal of all glamour types and the list of powerful people whittling down to a stodgy industry bigwigs. Ask a starry-eyed showbiz fanatic and you’ll hear a bubbly eulogy for all the hot starlets who in reality would not even have the clout to wangle a solo project. So the dilemma remains.
The solution, as it lit up the bulbs in the minds of …

As a six- year-old I could hardly understand music. But there was one tune, which I still remember humming in my class when I was in grade one. The song had a distinctly catchy tune and had taken the Pakistani Pop scene by storm. It started off as Sar kiye yeh pahar. Then suddenly the band who sang this song vanished. And when after eight years the Strings launched their smash hit album called Duur I realized that they were the same guys whose tunes infused a craze of music …