Nabila talks in headlines. Most of her talk revolves around Nabila the person, Nabila the professional and Nabila the phenomenon. If at all she ever talks about anything other than Nabila, then it is almost always how Nabila views the world around her. No wonder the media loves her to death. Every time she opens her mouth, there is a rippling effect in the fashion pond. There is no denying the fact that she is no small fish in the pond.

For those who do not know her well enough, these statements sound like cryptic mutterings of a megalomaniac; those who do have learned to decipher her statements. And they all vouch for her sensibility. Surely, all the encoded mutterings of a megalomaniac have some truth in them. Nabila has achieved a status where she manages to get away with verbal blue murders. But it did not happen overnight. It has taken 20 years of hard work, an ever-evolving vision and a very, very sharp and strong focus. She does not have a last name. She does not even need one. She has gone way beyond a name, becoming a brand.

Ammar Belal is the charming young guy behind the stylish ABCD, the label that has injected new life into the stodgy old Sarah’s retail empire. That’s quite an achievement for someone who majored in management, and whose only qualification in fashion is a short stint as an intern at Selfridges in London. But what Ammar lacks in professional training, he makes up for with his natural talent, intelligence, enthusiasm, and inherent love of clothes. These have helped ABCD become one of the most sought-after casualwear labels around. Walk into his outlet and check out the clothes: whether it’s the cut, the fit, or the styling, we dare you to not convert to ABCD-ism!