When Imran Qureshi says that he is a graduate of the Pakistan School of Fashion Design, you don’t believe him. For one thing, there is a startling lack of self-importance in the young designer (who should not be confused with the veteran choreographer of the same name). Friendly, and without any pretense, Imran is the favourite of many at the Asian Institute of Fashion Design and the Textile Institute of Pakistan, the two schools where he teaches. His unassuming nature is doubly perplexing when you consider that prior to his return to Pakistan a few months ago, he had spent four years abroad working with the prominent Dubai-based fashion forces Khalid Khalil and Scalini, and interning with the Lebanese Eli Saab, the designer whose flowers-in-tulle creation had precariously enveloped Halle Barry at the Oscars when she won best actress. It makes you wonder then: where is the attitude?