Nickie Nina showcased a preview of their collection for Pakistan Fashion Week at Lakme India Fashion Week in Bombay, to much acclaim. The show was held on the auspicious occasion of the religious festival of Eid on the 14 th of October. Nickie Nina’s designs were presented to a 700 strong audience including the likes of Fern Mallis , VP IMG and an institution at New York Fashion Week . Anil Chopra , VP Lakme Lever leant his support to the Pakistan Fashion Week preview show along with journalists from Vogue India and Elle India .

The fourth Lakme India Fashion Week in association with Liberty started here on Friday with great pomp and show but there were only a few catwalks — the fashion industry is focusing on how to get corporatised.

Fifty-eight designers showcased their work to 350 Indian and foreign buyers at the industry’s annual trade fair.

International buyers such as Selfridges, Celine, Marks and Spencers, Shoppers Stop and BE are watching the show from the sidelines.

This year, deals have been struck for an estimated Rs 25 crore, 25 per cent more than last year’s Rs 20 crore