Hrithik Roshan, the newly-appointed brand ambassador of Kolkata-based hosiery manufacturer Rupa & Co Ltd, Monday launched its new range of briefs and vests, called MacroMan M Series, and said that he can identity with the brand on a personal level.

“I am excited to be associated with this collection. I can identify with the brand on a personal level, as it is everything that I am. When it comes to selecting my innerwear brand, I am very choosy and would settle for nothing less than brands which are attractive, stylish yet comfortable,” said Hrithik at the launch function.