With fashion designers launching their own line and with many textile mills bringing forth their lawn collections, there is no doubt that the fabric is becoming increasingly popular in Pakistan. This year saw lawn forge a new trend in Pakistan’s fashion scene. Having taken the form of a more sophisticated option of clothing laced with embroideries, chiffon dupattas and pattis, lawn is gradually changing the perceptions and choices of fashion-conscious women.
The shift in the use of lawn makes one wonder if the fabric will ever be used as bridal wear. …

Just when you thought the lawn wars are almost over, Sonya Battla Lawn, Monsoon 2011 opened at the Imperial, near Two Swords on May 17. With 11 designs and one color variation, the three-piece lawn suits by Sonya Battla fall in the price range of Rs3,300 to Rs3,900.
Talking about her inspiration and design philosophy, Sonya Battla said: “Monsoon is the theme for my collection this year. I want consumers to associate themselves with this season.” With most prints worked in different shades of green and blue, Battla described the collection …

The second instalment of the Bridal Couture Week (BCW) saw the event straddle both the business and fashion of the bridal industry in equal strength. As intended, a free-for-all gargantuan exhibit housed numerous brands associated with weddings at one end of the Expo Center, while the other end played host to the city’s fashion circuit.
The BCW had debuted quite modestly in Lahore last year, but Karachi heavily increased the glam factor with an 85-feet elevated ramp that was enveloped in a scarlet carpet with crimson chandeliers suspended from the ceiling …

The Karachi-based fashion design council, Fashion Pakistan, opened its own flagship store – Fashion Pakistan Lounge – in Lahore last week.
The store features over 20 designers from Karachi and Lahore. The move comes after the council has organized three fashion weeks since 2008 in Karachi. But the idea of a multi-label designer store isn’t unique. The Designers, Ensemble, and the Lahore design council Pakistan Fashion Design Council (PFDC) all have retail stores in both cities. Additionally, stores like Melange in Islamabad and Labels …

Lux has been the premium beauty soap in the market since 1956. It has been known as the “soap for the stars” and has always been associated with the most beautiful faces in film and fashion.

The new face of Lux is a mystery. With Lux having such a bevy of stars at its disposal, who have they gone on to choose for their all new film that talks about the best ever Lux?

* Is she an evergreen Lolly wood actress or a supermodel making waves with her sizzling shoots?

The finale of the ‘Fashion Pakistan Week 2′ reached unprecedented heights on Friday with Maheen Khan thanking everybody for their energetic support. She said this platform would promote the Pakistani fashion industry and “get recognition for Pakistan in the international market”.
Around 10 designers presented their myriad creations, with Faiza Samee opening the show with her Summer/Autumn 2010 collection glittering with a diversity of fabrics, styles, cuts and palates. Young and fresh, the collection is deeply rooted in tradition as well as irrepressible modernity.
Following …

An amalgamation of east and west with intricate techniques on fluid fabrics, models swashed off designs by 10 different fashion designers on the 4th day of Fashion Pakistan Week. Intricate fusion was the mantra of the day.
Deepak Perwani, Chamak, Maheen Khan, Aziz Ali & Sanam Agha impress the audience with their design philosophy.

The second day of the Fashion Week 2 on Tuesday kicked off with usual frenzy. After an introduction by Maheen Khan, the models hit the ramp and the fun began.
Young and upcoming designers were provided a wonderful platform through this event, which started on Monday. It is scheduled to showcase 52 designers, 49 of whom are from Pakistan, while the others are from Malaysia, Sri Lanka and the United Arab Emirates.
As usual, versatility and glamour were the call of the day, with designers …

Against all odds, Pakistan Fashion Week hit the ramps in Karachi on Wednesday. The four-day event has been rescheduled twice due to security concerns, but that hasn’t dampened the creative energy driving the participating designers and models. Over 30 Pakistani designers – including giants such as Sonya Battla, Rizwan Beyg, and Maheen Khan – are showcasing a variety of casual and formal outfits as well as western wear, jackets, and accessories. The real treat of the week is the chance to catch the designs of dozens of up-and-coming designers as …

Models wear creations of Pakistani fashion designers at women’s Spring/Summer 2010 fashion collection, presented in Milan, Italy on Wednesday Sept. 30, 2009. The event was part of the ‘N-U-DE New Upcoming Designers Project’ launched by Camera Nazionale della Moda Italiana to enhance international designers. Pakistan’s fashion featured on Milan catwalks for the first time.
Renowned Pakistani Fashion designer Maheen Khan, Rizwan Baig and Deepak Perwani’s collections were showcased in the Milan ramp.
Click on Images to enlarge.

As the luxury goods sector also feels the pain of the global downturn, its fans and …