Name: Salman Saquib a.k.a Mani

Date of Birth: 23/03/1978

Place of Birth: Karachi.

Education: B.Com from Govt. Commerce College, Karachi.

Hobbies: Personalities usually watch TV programs. I watch sports in my spare time and I also play along with the showbiz team.

Other Occupations: Well this is my bread and butter…. If you are fit in this profession you can more than a CA or an MBA.

What do you think about your job?

It’s cool.

Would you encourage others to take up this job?

The real show stealer of the day turned out to be Zeba Shehnaz who made a dramatic entrance, donning the celeb team’s uniform and sporting a kit on her shoulder. But unfortunately, she had to accept a spot in the commentary box instead of the pitch

The trend of showbiz and sports stars being roped in by advertisers for shows because of the commercial value attached to them has been growing internationally. David Beckham has been immensely successful in increasing the sales of a particular brand of sportswear, while across the border, cola companies and diamond manufacturers have employed the services of stars to promote their products. This trend has also been catching on in Pakistan. Though we come across comparatively fewer commercials and live shows, still, this particular strategy is slowly picking up pace.

This one is third in the row for Vivek Oberoi. No, not a third consecutive hit but third movie with an assistant turned director. After Rajat Mukherjee’s (Assistant of RGV) Road, then Saathiya for Mani ratnam’s Assistant Shaad Ali and now Dum for E Niwas who has assisted RGV in many a flicks now !!! Dum is produced by Morani and Soorma who have earlier given super hits like Arjun, Vardi, Damini, Raja Hindustaani amongst others. Dum is another social-action-darama produced by them which surprisingly has a VERY GOOD score for an actioner (as has been Kaante in recent months !!) Whiz kid Sandeep Chowta hits the bull’s eye for Dum that has lyrics by Abbas Tyrewala, Nitin Raikwar and Sameer. E niwas has had suiccess so far in his medium budgeted Shool that gave him critical acclaim and Love Ke Liye Kuch Bhi Karega - a moderately successful comic caper. Let’s see what heights does young Niwas reach with this big budgeted Dum whcih has Diya Mirza and two times National award winner Atul Kulkarni (Hey Ram and Chandni Bar).