Indus Music (IM) will hold the first pop music awards ceremony in Pakistan at the Alhamra Arts Centre on July 24.

The channel has also signed an agreement with MTV whereby IM will broadcast old English songs in a show called ‘MTV Classics’, presented and produced in Pakistan.daily Times reported.

The IM music awards focus exclusively on the popular music scene in Pakistan. The awards target two specific areas of Pakistani music: the history of pop music in Pakistan and the new groups and singers that have performed on IM and new albums that have been released.

The music boom of 2002 lived up to its hype and exceeded expectations in 2003. All it needed was the steely resolve of underground musicians, the mushrooming of local music channels, and the dependency of drama oriented TV channels to fill their empty time slots with music videos. All in all, the stage was set for the emergence of the third generation of artists in 2003 such as Fuzon, Noori, Ahmad Jehanzeb, Aaroh, EP and Ali Zafar, all of whom have helped drag the industry through its latest phase of evolution.