From Hum Na to Meri Duniya, your music seems to be very diverse in terms of musical expression. Are you trying to find your niche or this diversity is an attempt towards generating mass appeal?

Ifu: Diversity is the one salient feature in our album. However it is not an intentional effort for commercial reasons but is just the natural mood resulting from the sort of song writing we did. The music is simple, catchy & accessible. In this creative process if the album had become diverse and thus has mass appeal then it is a very desirable unintentional outcome.

Loving every minute of the fame and fortunes that have come so early to her in life, Anoushey Ashraf is geared to meet new challenges and make her mark in the world of show-biz. The youngest presenter to have been selected for the Lux Style Awards held in Dubai last year, she is going places with her bubbly personality and touch of panache. She shares her glories and dreams with Fashion Collection.

How did it feel being the youngest presenter at the LSA last year?

It was quite an honor for me being there with the cream of the industry, and I had a great time.

It appears as if the floodgates have been opened for foreign entertainment and news channels. The last couple of years have seen an invasion by cable channels, which can be seen wherever you go, from restaurants and homes to shops. This is all part of the phenomenon called ‘globalisation’. Pakistani viewers, noticeably, are losing interest in local channels because of the glitz and glamor of the foreign media. It is easy to see that the majority of images beaming out of television sets are of foreign films and shows. Viewers countrywide prefer Indian music, films and Hollywood flicks and this has resulted in the local channels being relegated to the background.

Karachi rocked with Sushmita Sen, Saif Ali Khan and Malaika Arora who flew in exclusively to perform here.

With the latest wave of cultural exchange between India and Pakistan a number of Indian actors have flown in to Karachi and Lahore, either to perform or to promote their films, and of course the message of peace.

Indus Music (IM) will hold the first pop music awards ceremony in Pakistan at the Alhamra Arts Centre on July 24.

The channel has also signed an agreement with MTV whereby IM will broadcast old English songs in a show called ‘MTV Classics’, presented and produced in Pakistan.daily Times reported.

The IM music awards focus exclusively on the popular music scene in Pakistan. The awards target two specific areas of Pakistani music: the history of pop music in Pakistan and the new groups and singers that have performed on IM and new albums that have been released.

The pioneers of Pakistani rock music, ‘Junoon’ have been invited to perform at the finale of the MTV Awards ceremony in Bombay in December (known as the ‘Immies’, conducted jointly as the Indian Music Industry Awards). The star-studded awards show will feature leading Western artists as well as the crËme of Asia and Europe. These awards are the Asian equivalent of the MTV VMA’s (Video Music Awards) held annually in New York and the EMA’s (European Music Awards) held by MTV Europe each year.

Junoon was previously invited to perform at the Channel [V] music awards in New Delhi where they won the title for ‘Best International Group’ amongst international music icons.

The MTV Music Summit for AIDS was organized in Mumbai. It aims at creating awareness and spreading knowledge about the deadly virus. Cyrus Broacha, MTV’s Ambassador for AIDS Awareness and popular VJ stressed upon the fact that the first step to make people aware was to tell them about ways to prevent the spread of the HIV virus.

AIDS victims, he said, were also normal and should not be abandoned by family and friends. The crowd was treated to a music feat by artistes like Euphoria, Alisha Chinoy, SilkRoute and Shaan. Shweta Shetty felt that when the youngsters came and saw stars talking about the prevention of AIDS, they would in turn go and talk about it in their home. This in turn would spread the message to more and more people.