The real show stealer of the day turned out to be Zeba Shehnaz who made a dramatic entrance, donning the celeb team’s uniform and sporting a kit on her shoulder. But unfortunately, she had to accept a spot in the commentary box instead of the pitch
The trend of showbiz and sports stars being roped in by advertisers for shows because of the commercial value attached to them has been growing internationally. David Beckham has been immensely successful in increasing the sales of a particular brand of sportswear, while across the border, cola companies and diamond manufacturers have employed the services of stars to promote their products. This trend has also been catching on in Pakistan. Though we come across comparatively fewer commercials and live shows, still, this particular strategy is slowly picking up pace.
