Fashion retail in Pakistan has experienced exponential growth in the last two years. Fashion weeks have become the ‘it’ thing, resulting in several multi-brand stores cropping up in urban centers.
But that doesn’t deter the pioneer, Zahir Rahimtoola of Labels, who is back in Lahore with a different look and new swanky location — Vogue Towers on MM Alam Road, at the heart of the city’s main shopping district.
Labels first made headway in Lahore in 1998, tucked away in the confines of the Pearl Continental Hotel at a time when retail …

Firdous Spring Collection 2011 will be showcased in Karachi. Last year Firdous has surprised the market by signing Kareena Kapoor as the brand ambassador. This year their lawn Exhibition hoardings are glittering with another Bollywood beauty, Deepika padukone.
Event Details:
Brand: Firdous
Venue: PC Hotel – Karachi
When: Start: 26 Feb 2011 – 10:00am    …

Bonanza is launching its latest line of lawn prints for the year 2011 in Karachi. The event is only for families.
Event Details:
Brand: Bonanza
Venue: Pearl Continental, Kohinoor Hall, Club Road, Karachi
Date: 25 February at 11:30 – 27 February at 07:30
For Updates visit Facebook page.

Spring is trying it’s best to get started! The trees are slowly growing blossoms and tiny green leaves. Everything becomes a little greener every day. So take of your stilettos, walk bare feet through the grass and let’s start the spring celebration with the vibrant colorful YW prints this season. Laisse célébrer l’arrivée du printemps.
Event Details:

Brand: Yahsir Waheed Lawn Spring/Summer 2011 Exhibition
Dates: 18-23 Feb 2011

With September approaching fast and summer getting mild, the art scene in Lahore is gaining momentum as three painting exhibitions are being held in the last week of August.
Of the three art shows, one opened at Ijaz Gallery on Saturday whereas the rest would be held on August 28 and 29.
Artist Ali Kazim displayed an exclusive show of pigments on wasli (a traditional handmade paper) at Ijaz Galleries. Art lovers and students from various arts institutions of Lahore attended the one-day exhibition.
The formal inauguration of the exhibition was delayed …