Ather-Shehzad is professionally a single entity shared by two men who have become the media and fashion industry’s most favoured - and most controversial - names. They are favoured by celebrities and models for their volte-face photographic and, more recently, make up techniques to transform the fair-to-middling into unforgettable faces. And controversial, for beating their rivals on a common turf. Ather and Shehzad could not have been better rewarded for gliding smoothly out of the ‘others’ shadows than winning the Lux Style Awards two years in a row.