At The Designer’s pre-eid launch, one observed how cleverly retailer Asad Tareen brought in names like Sadaf Malaterre, Adnan Pardesy, Mohsin Ali and Akif Mahmood, who have wowed us on the ramp but left us skeptical of when they retail.
To Tareen’s credit, he managed to get the best of what these names could contribute retail-wise. Even someone like Sadaf Malaterre, who had refused to go down the shalwar kameez route, managed to create a few garments in crushed fabric with her characteristic minimal bead embellishment for the bohemians to connote …

Day two didn’t quite have the buzz of fashion week, but, the divinely decorated French vanilla Karma cupcakes in the front row and a spectacular Eden erected on stage made up for the dull environment.
While we pretend we didn’t even notice who or what Sarah Salman did, let’s at least acknowledge the live qawaali of Imran Aziz Mian that made the whole experience of watching a redundant Asifa and Nabeel collection more palatable.  Following are those who made it to our fashion desire list.
Karma: Girls just wanna have fun
Fantastical and …

Day 4 marked the Closing Day of PFDC Sunsilk Fashion Week, November 2010, in Karachi. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Maria B., whose Fashion Week womenswear Prêt a Porter collection, “Tribal Militants” featured a diversity of fabrics such as pure cottons, khaddars, chiffons, denim, jute and silk along with knits. With an emphasis on prints, hints of culture, tribal bohemia and the sombre goth of military precision, a western silhouette was showcased. The collection drew inspiration from two …

Sadaf Malaterre’s womenswear collection at PFDC fashion week Lahore is inspired by all that which surrounds her and more specifically, color. Based in pure silks and satins, Sadaf’s collection is dedicated to the memory of acclaimed Pakistani artist and dear friend, the late Asim Butt who inspired the designer and constantly encouraged the designer to experiment with color.
“I am glad that Pakistan has finally started having fashion weeks; this will definitely make the fashion industry more prominent globally” – Sadaf Malaterre

Image Courtesy Faisal Farooqui

PFDC Sunsilk Fashion Week in Lahore will showcase intricate work of some of the finest designers of Pakistan. The list includes huge names of Pakistani fashion industry.
Following designer’s creation will be on the ramp.

Day 1: 16 February 2010

* Sara Shahid of Sublime
* Nickie Nina

An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, February 16th – 19th 2010 marks the debut of their first ever fashion week in Pakistan. PFDC Sunsilk Fashion Week will be held in the historic city of Lahore and will feature 4 days of fashion by over 32 designers, encompassing both the leading names from the industry as well as emerging talents. Each day will feature 8 ramp shows with 8 distinct designers who will showcase 20 creations from their respective collections. The debut PFDC Sunsilk Fashion …

Ponds Ensemble Spring/Summer Collection May, 09″ held at the prestigious DHA Golf Club in Karachi. The outdoor venue designed to host a stupendous red carpet with beautiful gowns and Pakistan’s most loved celebrities on view; it was a captivating event with some extra ordinary piece of work by Pakistani designers including Kamiar Rokni, Maheen Karim, Rizwan Beyg and Sadaf Malatere.
With more than 10 top media channels covering the red carpet affair giving ample opportunity to take pictures and interview their beloved celebrities. Catalyst PR & Marketing and Ensemble invited enthusiastic …

Other than the fashion shows doing periodic rounds, the biggest newsmaker in the industry was the breakup between two design and/or retail houses.
Perhaps the one industry that has managed to withstand and survive the sociopolitical drama that the country went through in the past year is the fashion industry. The activity within the industry may have suffered a momentary setback due to the imposition of emergency in the country and after Benazir’s assassination, but it bounced right back on track soon after. The fashion shows that were held off were …