As the much-anticipated and sensational awards show of the year, The Lux Style Awards (LSA), inches closer, the pace of celebrities heartbeat increases. Considered the ‘Pakistani Oscars’ by many, the LSA, despite a slumped economy, still manages to arouse the interest of people.
This year will see the 10th Annual LSA, The Express Tribune spoke to some celebrities and asked them some basic questions about previous award ceremonies.
Questions
Which year was your favourite Lux Style Awards and why?
Which designer lawn would you like to see win and why?
What is the …

They are known to create a stir in the fashion industry by designing clothes that speak volumes of creativity.
SanaSafinaz launched the preview of its Export Autumn Winter 2011 collection on Tuesday, August 16 at The House of Ensemble, Karachi. With around 200 pieces displayed at the fashion retail store, there were only a few suits left after the first few minutes of the exhibition.
The collection reflected SanaSafinaz’s signature style — delicate and intricate embroidery, embellishments, diamantes on necklines and flowy shirts that looked more like ponchos. From the combination of …

As Ramadan inches closer and closer to summer with each passing year, designers have another excuse to start the lawn race as women search for the most desired, light and breezy outfit to wear on Eid. In the same spirit, designer brand Sana Safinaz launched its latest Eid collection this weekend at the multi-label boutique Melange in the city.
Throngs of Islamabad’s elite poured in to get an exclusive viewing of the collection.
The event saw ladies prowling the scene, clutching their latest acquisitions of summer shopping while the men followed with …

Portia will showcase latest Eid Collection 2011 of famous Designer duo Sana And Safinaz from today in their outlets in Karachi.

Inside Faisalabad’s state-of-the-art shopping center Sitara Mall, Labels launched its first shop in the city, marking a significant introduction of leading mainstream Pakistani brands in the area. The city, typically known for its rich culture, and of course its lucrative textile mills, is now becoming a vibrant market for fashion and retail.
With the store layered with various ready-made outfits, the occasion was marked with complimentary makeovers and the presence of major personalities from the fashion industry. The shop housed collections from many of the country’s biggest fashion brands including Aeisha …

Exploding bombs, bickering politicians and a deteriorating economy — these are routine features of everyday life in Pakistan. Yet remarkably so, the country’s thriving fashion scene remains conspicuously detached from these harsh realities. Triggered to commercially cater to popular elite tastes, leading designer apparel ironically exhibit sumptuousness and flamboyance that drastically contrasts with the country’s turbulent sociopolitical situation.
In Pakistan, designers have failed to draw inspiration from the social milieu. For them, fashion has been mostly about aesthetically pleasing hues and flattering cuts and flairs. Fashion gurus have hardly used their …

The summer of 2011 will be etched in fashion history as the year when the biggest names of the fraternity turned towards designing ‘the’ fabric for the masses — lawn. The fact that by donning the designer tag, lawn has slipped beyond the hands of the masses is another debate altogether. Nonetheless, lawn has become an important medium for luxury labels to become accessible to a vast majority. From a philistine summer staple, it has become a high-end luxury product with embellishment and trimmings, and for brands synonymous with glamor …

How many lawn suits can one woman buy? Lawn’s not just selling well this summer, it’s getting sold out! On the first day of the Sana Safinaz exhibition in Karachi, women queued up outside the Expo center from the early hours of the morning. By night-time, the three-day long exhibition was completely sold out! And while one would expect such sales from a Sana Safinaz exhibition – they were sold out within two days last year – even designers Nomi Ansari and Deepak Perwani had to replenish stock in their …

Fifteen years ago, textile giant AlKaram struck gold when it joined hands with designer duo of Sana and Safinaz to design its lawn prints.
Continuing in the same vein, they have now formed an alliance with designer Umer Sayeed. Two days before the launch of his prints, The Express Tribune managed to corner the elusive designer for a brief Q and A about his journey from exclusive couture into the mainline markets.
How was your experience of designing fabric?
The short answer would be challenging. Designing is a very intimate, private process for …

Sana Safinaz Spring/Summer Luxury Lawn Collection 2011 completely sold out within hours of the first day, first show.
The location was Karachi Expo Center, Hall Number 6, March 18. The vehicles that were moving towards National Stadium were taking a U-turn and moving away from the intersection and were taking the road less traveled, next to the Civic Center. It was a huge day for Sana Safinaz with the brand’s Spring/Summer Luxury Lawn Collection 2011 came out.
The collection comprised of 15 designs, having two color ways each. The price tag started …