The summer of 2011 will be etched in fashion history as the year when the biggest names of the fraternity turned towards designing ‘the’ fabric for the masses — lawn. The fact that by donning the designer tag, lawn has slipped beyond the hands of the masses is another debate altogether. Nonetheless, lawn has become [...]

How many lawn suits can one woman buy? Lawn’s not just selling well this summer, it’s getting sold out! On the first day of the Sana Safinaz exhibition in Karachi, women queued up outside the Expo center from the early hours of the morning. By night-time, the three-day long exhibition was completely sold out! And [...]

Fifteen years ago, textile giant AlKaram struck gold when it joined hands with designer duo of Sana and Safinaz to design its lawn prints. Continuing in the same vein, they have now formed an alliance with designer Umer Sayeed. Two days before the launch of his prints, The Express Tribune managed to corner the elusive [...]

Sana Safinaz Spring/Summer Luxury Lawn Collection 2011 completely sold out within hours of the first day, first show. The location was Karachi Expo Center, Hall Number 6, March 18. The vehicles that were moving towards National Stadium were taking a U-turn and moving away from the intersection and were taking the road less traveled, next [...]

Vibrant prints and quirky patterns ruled the spring summer catwalks injecting the runway with a healthy dose of much needed colour after a gloomy winter. Florals, fruit, animal, polka dot, digital and ethnic inspired prints all cropped up, making this the best time to dig out a few old favorites from seasons past. With PFDC [...]

The dynamic duo of Sana & Safinaz are ready to rock Karachi with their latest Lawn collection 2011. Event Details: Brand: Sana Safinaz Venue: Karachi (location not advertised yet) Dates: Friday, 18th March to Sunday, 20th March, 2011

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

This September the frenzy of excitement amongst designers was hard to hold down. The latest issue of American Vogue had hit the stands, featuring two-pages on Fashion Pakistan Week 2, and understandably not a single copy was left unturned (read unsold). Any fashion follower would know the value of Vogue coverage; fashion fortunes have been [...]

Lux has been the premium beauty soap in the market since 1956. It has been known as the “soap for the stars” and has always been associated with the most beautiful faces in film and fashion.

The new face of Lux is a mystery. With Lux having such a bevy of stars at its disposal, who have they gone on to choose for their all new film that talks about the best ever Lux?

* Is she an evergreen Lolly wood actress or a supermodel making waves with her sizzling shoots?

Models sashay down catwalks, flaunting the latest creations by designers during the first day of Fashion Pakistan week with an opulent opening ceremony in Karachi on April 5, 2010.
The event is scheduled to feature 52 designers – 49 of them from Pakistan and one each from Malaysia, Sri Lanka and the United Arab Emirates – in a follow-up to a first event held in Karachi last November.
Some of the Pakistani fashion designers whose designs were presented on the first day were: