Almost six feet in height, Shanaz Siddiq has to safeguard her reputation. She is the designer that the world-famous crystal people, Swarovski of Austria, handpicked out of the other Pakistani designers. This was in 1998, when the company wanted to introduce its ‘hot-fix’ crystals that could be used to embellish Pakistani clothes.
Shanaz opines that although fashion in Pakistan is still evolving, there is a need to go into the international market and network with foreign designers.
“We must associate at various levels. This is one way of charting out Pakistan’s entry …