Would you like a Slurpee with that?” says the brown skinned, turban clad Sikh man behind the 7-11 counter. And this introduction serves as the basis for most Americans’ perception of the South Asian experience.
We supposedly work 27 hours a day at gas stations, Patel-owned motels, quick shop marts, Subway stores, computer firms, or emergency wards — and that’s it. On television, our entire culture is represented by television icon Apu Nahasapeemapetalan, the Indian immigrant owner of “Kwik-e- Mart” on The Simpsons. A visually one-dimensional cartoon character with more animation …

The real show stealer of the day turned out to be Zeba Shehnaz who made a dramatic entrance, donning the celeb team’s uniform and sporting a kit on her shoulder. But unfortunately, she had to accept a spot in the commentary box instead of the pitch
The trend of showbiz and sports stars being roped in by advertisers for shows because of the commercial value attached to them has been growing internationally. David Beckham has been immensely successful in increasing the sales of a particular brand of sportswear, while across the …