Before ‘retail’ became a buzzword, there was one entity which women looked upon as a panacea for formal wear — embroidered fabric.
The logic for the retail boost and ‘ready-made’ fabric was essentially the same: Hassle free, pre-designed clothing, with the added advantage that you could style it as you deemed fit and your Pakistani body didn’t have to subscribe to the pre-packaged sizes on the racks. Of course, the most crucial of all, there was no haggling with the kaam walas.
While Bareeze was a pioneer in the craft of embroidered …

Crescent Lawn is brought to you by Crescent Group which consists of Stoneage, Bloodline & Crescent Bahuman.
Crescent Lawn collection 2011 is inspired by our rich culture that celebrates a refined sense of style Launched with favorite Bollywood diva Sushmita Sen as brand ambassador. It is a combination of quality, authenticity & craftsmanship. Each piece has been made to perfection.
Premium fabrics in a range of colors & classis embellishments sets the stage for the launch of this season’s most magnificent lawn collection.
As per the designer of Crescent lawn Rabia Farooq “the prints are a blend of traditional & …

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

Bollywood’s newest cat-fighter is none other than former Miss Universe Sushmita Sen. The lady who was so far known for her beautiful smile and calm nature has recently taken to picking fights with all her co-stars.
This string of spats began with SRK. The duo fell out over the delay of Dulha Mil Gaya starring Sushmita. Sush must have been impatient for the film to release since this is the first time since the disastrous Ram Gopal Verma Ki Aag that Sush was to appear on screen.
Meanwhile, SRK has a completely …

In Ravi Chopra’s Banda Yeh Bindaas Hai, Tabu shall be playing a naughty lawyer. The acclaimed actress has never played a completely over the top sensuous character before and is excited to play the part in this Hollywood comedy, My Cousin Vinny’s Bollywood remake.
Our source informs, “Ravi Chopra managed to convince Tabu in playing a sexy character for his next, Banda Yeh Bindaas Hai. When she was first offered the part by him she had declined it. But after a lot of deliberation, Chopra managed to get the Namesake starlet …

Forget the behind-the-scenes drama, the Zee Cine Awards in Dubai last weekend truly rocked. More than anything else, it made a genuine effort to cement the Indo-Pak relations further, which have been on an upswing in the recent times. Simply put, Bollywood and Lollywood were akin to the ambassadors of peace that night.
Hosting a majestic show not in India, not in Pakistan, but in a third country (Dubai, U.A.E.) and assembling the biggies of Bollywood (Big B, Dharmendra, SRK, the Roshans, Preity Zinta, Urmila, Sushmita Sen, Saif Ali Khan, Randhir …

Film actress Meera is to star in Adnan Sami’s new music video. The actress told that she had met with Mr Sami on a recent trip to Bombay.
He offered me work in his next video and hopefully I will be working in it,” she said. Part of the video is to be shot in India and the rest abroad. Mr Sami is one of the most popular singers in India.
Meera said she would return to India in a couple of days for shooting of Nazar Kay Samnay, a film written …

Laiqa Hasan is not a fairy godmother who can turn an ugly duckling into swan with her magic want but she can turn an average looking girl into a goddess with a touch of her pancake and brush. A magician of the modern world. Fascinated with the way hair is cut and layered Laiqa had been keen to learn the technique since her childhood. And the passion nurtured with the passage of time. Today Laiqa Hasan is a name to reckon with in the field of hair & makeup. She’s …

Karachi rocked with Sushmita Sen, Saif Ali Khan and Malaika Arora who flew in exclusively to perform here.
With the latest wave of cultural exchange between India and Pakistan a number of Indian actors have flown in to Karachi and Lahore, either to perform or to promote their films, and of course the message of peace.
Sushmita, Saif and Malaika were least expected because unlike Akshay Kumar, Urmila and Pooja Bhatt, they hadn’t been expressing their desire to come to this side of the divide. So when they got here, they were …

This Sunil Shetty vehicle is a remake of a Telugu hit film called Sivaiyya. And that’s probably about the only interesting facet to the whole production…

IT’s three hours of the same old story of love and war centered in the suburbs of Mumbai with Govind (Shetty) and his sister. He’s in love with model turned actress Suman Ranganathan but is forced to marry former Miss Universe Sushmita Sen. Choices, choices. What’s a man to do?
Sharad Kapoor (fresh from his success in Josh) plays Shetty’s brother-in-law and tries to poison Suman, …