HSY brings to Lahore his couture menswear and womenswear collection entitled ‘Mumtaz Jehan’ The inspiration for this collection is drawn from the inherent beauty of life.
Established in 2000, HSY is predominantly a bridal house specializing in couture best known for combining contemporary silhouettes with traditional techniques of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY.

“Although HSY has been actively involved in multiple fashion events across the globe, with countless individual and group shows to its credit, it is always with immense pride and pleasure that …

Sobia Nazir’s fashion week prêt a porter womenswear collection is entitled “Sequence of Bloom”; this is bohemian inspired with fresh colour combinations, dynamic prints and modern silhouettes. “Sequence of Bloom” is crafted on diversity of fabrics including French chiffons and crepe silks and with zardozi and crystal embellishment, appliqué, and thread work.
Though due to the current political situation of the country we are not expecting any international buyers but Lahore is one of the most fashionable city of Pakistan. In terms of style and fashion, Lahore is always very updated. …

Maria B’s fashion week womenswear Prêt a Porter collection, ‘Urban Rajistan’ draws inspiration from the state of Rajistan. This collection is based in a diversity of cotton fabrics indigenous to Pakistan in a conscious bid to promote the local textile industry.
Maria.B is the largest manufacturer and retailer of woman’s fashion in Pakistan. Her eponymous brand was launched with a vision to revolutionize retail in the country and to create Pakistan’s first women’s fashion brand after her graduation from the prestigious Pakistan School of Fashion Design in 1998.
Today, Maria B has …

The Karma design house brings to the catwalk their “One Thousand and One Arabian Nights” collection. Inspired by the folklore and fables of ancient Arabia, this collection finds its roots in the tales of Sheherezade and the history embodied by the drama and mysticism of that era.
“The Karma woman of today is multi faceted and acts in various roles. She is a powerhouse at work, a glamorous socialite, a Jane Austen fan, a provocative teenager, an elegant mother of three, a Chanel 5 addict…Though she channels numerous roles and responsibilities, …

It’s been 25 years since the fashion industry was first introduced to the phenomenon known as Imran Qureshi. To mark this turning point, we decided to give a bit of a twist to the obligatory interview: we had Imran interviewed by his own choice of journalist. That might not be how most people know famous fashion designer Rizwan Beyg as, but he was in actuality the perfect choice. Not only has he been a much-admired columnist of an English weekly, but he also happens to be great friends with our …

Few, dare to be different. Especially, in an extremely conservative society. Even fewer, find acclaim in doing so. She’s one of them. Nabila. Rebellious and revolutionary. Known for defying conventions, Nabila’s ventured into uncharted terrain and walked her way to victory as Pakistan’s top hair stylist and make-up artist. Today, she’s a name well-regarded in the international fashion scene for her unique work.
For a person whose made her mark in the make-up business over an impressive 20 years, Nabila comes across as rather soft-spoken and unassuming. Pride is a thing …