The latest wave of pop music has swept the city’s young off their feet and the sale of musical instruments, especially guitars, has risen sharply, indicated a Daily Times survey. The city’s leading instrument shops, which previously sold between 50 and 60 guitars a month, have registered a five-fold increase with sales touching 250 a month.

Music World, a shop in the heart of Tibbi City, frequented by the likes of Mehdi Hassan, Aziz Mian Qawal, Atta Ullah and Ustad Fateh Ali, has seen business pick up dramatically. Its owner, Zubair Mohammad, said that due to its location they previously only managed to sell between 20 and 30 guitars every month. However, he said that even their business had kicked off over recent years because of new channels promoting bands and singers, which impressed youngsters into buying guitars.