When Geo TV, a thrusting new channel, ran a teaser campaign this year declaring that “George” was coming to Pakistan, the Islamabad government might have worried.

Why did the Americans not tell them their president was visiting? Was Air Force One circling overhead? Should President Musharraf pull a fresh al-Qaida arrest from his hat?

But there was no reason to worry. Instead of the anti-terror Texan, viewers found George Fulton, a burly and amiable Englishman who became a national celebrity as the star of George ka Pakistan (George’s Pakistan), the nation’s first reality TV show.