Satellite operator Asia Satellite Telecommunications Company (AsiaSat) and Airwaves Media of Pakistan have signed a lease agreement for C-band capacity on AsiaSat 3S for digital free to air distribution of a new Urdu television channel, TV One, to Pakistan and over 50 countries and regions in the Asia Pacific.

TV One has commenced broadcasting on AsiaSat 3S, offering a mix of programming content including news and current affairs, entertainment, drama and music.