From what we see of Indian soaps, a suhaagan (married woman) is identified by her three possessions without which she is incomplete.  Adorning her hair with vermillion sindoor (powder), sporting a mangalsutra around the neck and dressing in a vibrant sari is a marital trademark for an Indian woman.
Sari, the Indian national dress and emblem of style, is sported by Pakistani women on various occasions ranging from weddings to formal gatherings. And it seems that the blouses are getting trendier; from bustier to off-shoulder, the shifting fashion …

Designer Umar Sayeed launched his collection labeled Umar Light, at The House of Ensemble on 3rd June. Umar Light — the designer’s third label — comes as a successor to the designer’s previous collections, Umar Psyche and Umar Batool, which are also in stock at The House of Ensemble.
Sayeed employs chiffon, silk and pure cotton in his garments and each of his outfits has a unique look. The designer apparel incorporates the same cuts, flairs and style that Sayeed is well-known for.  Additionally, the …

Shopping for the big day can be quite stressful for women. From designing the intricate jora, selecting the ornate jewelry to finding the right makeup artist, the to-do list can become very overwhelming. Now Tehxeeb bridal studio in Lahore helps out. Founders Ana Ali and Fariha Faraz have provided a one-stop shop meticulously catering to all the needs for the wedding day.
Tehxeeb has managed to secure 53 brands under one roof; not just clothes, makeup and photography, but also jewellery, lingerie, cards, chocolates and decorative furniture, bed linen and perfumes.
The …

You are cordially invited for the launch of Umar Sayeed lawn, for the first time ever this March. The lawn will be exhibited in Karachi, Lahore, Faisalabad and Islamabad. Stay tuned for the dates and venue.
We look forward to having you be a part of our foray into lawn in collaboration with Al-Karam textiles.
Event Details:
Barnd: Umer Sayeed
Venue: Karachi ( location still not decided)
Dates: 20 March at 10:00 – 22 March at 22:30
For updates visit Facebook page.

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

The premier charity fashion gala of the sub-continent Carnival De Couture took place in Lahore in April after a hiatus of two years. The Teachers Resource Center (TRC) and J&S proudly presented “Bio Natural Black Shine Carnival De Couture”.
The show comprises three prominent Indo-Pak designers Tarun Tahiliani, Malini Ramani and Umar Sayeed. The show was choreographed and produced by The House of HSY and their co-ordination was also joined by Ms. Lubna Adam from Mumbai. The Hair and Makeup of the models on the ramp was taken over by Tariq …

It’s been 25 years since the fashion industry was first introduced to the phenomenon known as Imran Qureshi. To mark this turning point, we decided to give a bit of a twist to the obligatory interview: we had Imran interviewed by his own choice of journalist. That might not be how most people know famous fashion designer Rizwan Beyg as, but he was in actuality the perfect choice. Not only has he been a much-admired columnist of an English weekly, but he also happens to be great friends with our …

What is power? Who has it? How can you tell? These are questions that have no easy answers. Ask an assertive journalist, and you’ll hear a vehement dismissal of all glamour types and the list of powerful people whittling down to a stodgy industry bigwigs. Ask a starry-eyed showbiz fanatic and you’ll hear a bubbly eulogy for all the hot starlets who in reality would not even have the clout to wangle a solo project. So the dilemma remains.
The solution, as it lit up the bulbs in the minds of …

As he struts down the ramp, he sports an ‘I-am-least-bothered’ attitude on the catwalk. He stands over six feet tall and whether he is decked up in an intricately designed sherwani or casual beach outfit, Emmad appears to be at ease in portraying any kind of image. In a span of just two years he has become hot property in the local fashion scene and has been nominated in the category of best male model for the upcoming style awards taking place in Dubai.
Most models have their families motivating them …

Some women are determined to write their own fate. Like Helen of Troy or Marilyn Monre or Cleopatra or our very own Rani. Controversy dogs beauty and no one knows better than Vaneeza Ahmed. Her erratic lifestyle, her clandestine affairs, her phenomenal asking price, her politically correct mantra, her highly professional antics have all brought her more than her share of flak. When inquired she held head high… like all beautiful women do and took every query chin-up. And gave scathing replies of her own. In inimitable Vinny-style.
Rumours were rife …