After venturing into lawn market, model-turned-entrepreneur Vaneeza Ahmed Ali launched her shoe collection. With most of the collection comprising of flats, she catered to a niche market with 30 designs, exhibited at her flagship store at Park Towers on July 18.
Featuring an animal theme with diamantes, Vaneeza Footwear was priced between Rs1,800 and Rs4,000. Though Ali had introduced four to five designs with her lawn collection, this was the first formal launch of her footwear collection.
Talking to The Express Tribune, Ali said: “I wanted to …

Fashion is really on a roll. With half the industry designing lawn (the exhibitions aren’t over), the third installment of PFDC fashion week kicked off yesterday.
Style360 Bridal Couture Week 2, 2011 (BCW2) has been planned for April this year. This time, the city of Karachi will host the event scheduled between April 22 and April 24 at the Expo Center, according to a press briefing held on Monday, March 28, at the Pearl Continental Hotel, Karachi.
Speaking at the press conference, Duraid Qureshi, CEO, Hum Network said: “Weddings hold a special …

Vaneeza Ahmed’s V Lawn 2011 Summer Collection 2011 will be exhibited simultaneously in Lahore & Karachi.
Event Details:
Brand: V Lawn
Dates: Monday, 7th March to Wednesday 9th March, 2011
Venue:  Karachi-  Dynasty II talwar Clifton.
Lahore-  Qasr e zouk ,Gulberg.

Summer season is heading now and it is the season of lawn, the new prêt. To provide the comfort of bright and smooth colors with lavishing designs, many designers and celebrities are bringing up their Lawn collections in the market in lavishing exhibitions and carnivals.

With high end courtiers like Umar Sayeed, Hasan Sheheryar Yasin (HSY) and Nomi Ansari and celebrities like Nadia Hussain joining the lawn bandwagon, the summer of 2011 promises exclusive collections. While retail stores like Bonanza just entered the lawn market, Sitara Premium Lawn collaborated with designer Shamaeel, bringing Shamaeel’s Luxury Lawn Collection 2011. Firdous Cloth mills have once again captured audience by roping in Deepika Padukone as Brand Ambassador.

Additionally, rumor has it that Khaadi, Faiza Samee, Shamaeel and Deepak Perwani will also be launching their lawn collections so it’s safe to say that the summer of 2011 will be a battle of epic proportions.

Brand Ambassadors for lawn this year are from TV to Bollywood celebrities like Sahista wahidi and Deepika padukone models for Firdous lawn, Sushmita Sen for Crescent lawn and Iman Ali for Asim Jofa lawn.

Owing to security concerns, Pakistan’s first Bridal Couture Week, scheduled to take place in Lahore from November 26 to 28 will now be featuring only exclusive fashion shows of bridal couture. The exhibitions of related segments concerned with this industry, which was to be opened to the general public, will no longer be featured in this three-day long celebration.
Bridal Couture Week will give a chance to 18 local and international emerging and renowned designers to display their creations under one roof. Renowned designers and jewellers participating in this event include …

Sunglasses and celebrities are synonyms. Whether it is Vaneeza Ahmed or Iman Ali who are in a dire need to conceal their identity, sunglasses have served more as a style statement rather than an invisible tool. And no one can deny that sunglasses when accessorized the right manner can make anyone look glamorous. Sunglasses are here to take the season by storm. Browns, icy blues, silver; rust, olive green sunglasses remain the hot favorite of the season. It is the safe choice for those who are on the verge of …

Ever notice how the demand for lawn suits increases synchronously with a rise in temperature? The arrival of the warm and budding season means the advent of a multitude of lawn exhibitions across the country.
Images on Sunday analyses lawn in the face of fashion, the countrywide month-long exhibitions held regularly every year at reputed hotels which result in a buying frenzy among the well-heeled and the middle-class female clientele, as well as a keen insight into the future prospects of this light summer …

In the line of
“I’ll be your mirror, reflect what you
are in case you don’t know…”
__ Lou Reed
Drawing his inspiration from film, art, and a keen observation of everyday life, Altaf @ Nabila’s Palette has been colored by more than a decade of experience, and his canvas has included everyone from unfamiliar faces to socialites, movie stars, rock stars, and supermodels. Whether …

Other than the fashion shows doing periodic rounds, the biggest newsmaker in the industry was the breakup between two design and/or retail houses.
Perhaps the one industry that has managed to withstand and survive the sociopolitical drama that the country went through in the past year is the fashion industry. The activity within the industry may have suffered a momentary setback due to the imposition of emergency in the country and after Benazir’s assassination, but it bounced right back on track soon after. The fashion shows that were held off were …

Khawar Riaz is known as a star-maker par excellence and has been instrumental in making several careers Zara Sheikh, Farooq Mannan, Ahmed Butt, Arooj, Imran Abbas, Amina Shafat, Danial… the list of stars made by this star makers is endless. Having the Midas touch must make him feel ten feet tall!
“I love unconventional faces – faces that most other people wouldn’t consider exceptional. I sometimes get fascinated by a particular face and imagine how I could go about transforming it. For instance, when Ahmed and Zara came to me, no …