Saturday was a normal working day for Bollywood and television world. The whole work in Bollywood industry came to standstill when Bollywood technicians and workers went on strike. The strike by Federation of Western India Cine Employees (FWICE) was called off on Friday evening after producers’ association agreed to most of their demands. FWICE has 22 unions of 140,000 workers. This three-day strike created a major trouble for television producers as episodes of daily serials has to be shot regularly.

The on going Airtel cell phone ad films have turned out to be a major boon in disguise of actor Madhavan. His pairing with Vidya Balan in Guru was appreciated for the superb chemistry they shared between them and it has now only got better with the Airtel ads featuring the two together.

The popularity of Madhavan in the Airtel commercials has resulted in a huge turnout of offers from respected makers and top production houses. Madhavan’s career had never really picked up even after a super hit like Rang De Basanti. But now he has makers like Rajkumar Hirani (3 Idiots), Vashu Bhagnani, UTV, Reliance Big Entertainment and the makers of Teen Patti having signed him for their forthcoming projects. Reliance has even signed Madhavan for their Tamil projects.