Nabila talks in headlines. Most of her talk revolves around Nabila the person, Nabila the professional and Nabila the phenomenon. If at all she ever talks about anything other than Nabila, then it is almost always how Nabila views the world around her. No wonder the media loves her to death. Every time she opens her mouth, there is a rippling effect in the fashion pond. There is no denying the fact that she is no small fish in the pond.

For those who do not know her well enough, these statements sound like cryptic mutterings of a megalomaniac; those who do have learned to decipher her statements. And they all vouch for her sensibility. Surely, all the encoded mutterings of a megalomaniac have some truth in them. Nabila has achieved a status where she manages to get away with verbal blue murders. But it did not happen overnight. It has taken 20 years of hard work, an ever-evolving vision and a very, very sharp and strong focus. She does not have a last name. She does not even need one. She has gone way beyond a name, becoming a brand.

The fashion industry of Pakistan is growing in volume with every passing day. The credit goes chiefly to the mainstream fashion people, who have been instrumental in this change. While a lot of new designers are venturing into this field, the old ones are just getting better day-by-day. But those who have education and experience are dominating the scene right now. Among the few good designers in the fashion arena, one designer whose work has captured the eyes of many is Moazzam Abbasi. His label Riwayat is a trend-setter for the women of today.